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How to Communicate More Effectively - Jason Marc Campbell

The Jason Marc Campbell Business Podcast

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How to Communicate Pathos, the Emotions

Story telling is the most important pillar in any persuasive message. People don't buy what you do, they buy for how you made them feel. So make sure you have facts and appeal to the emotion with stories. And of course, make sure that your source is credible,. because that credibility is everything.

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