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Toby Bennett, "Corporate Life in the Digital Music Industry: Remaking the Major Record Label from the Inside Out" (Bloomsbury, 2024)

New Books in Music

CHAPTER

Navigating Digital Music's Dual Challenges

This chapter explores the interplay between standardization and creativity in the digital music industry, emphasizing the role of data analytics and market research. It further examines the historical context of technological advancements and their impact on professional identities within music, while contemplating future research directions related to organizational culture and academic influence.

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