The Importance of Networking

When I first started my business 20 something years ago, networking was just such a key part of you just do it. But one of the challenges or dangers that people have when they do networking is you end up spending a lot of time with people that essentially just want to kind of like sell their own things and then not the right people. So I think I learned the hard way that it's very sensible to be selective about how where you spend your time. And also to be really clear about what you want from each conversation, whether that's a corridor conversation at an event,.

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