S1 E7: Allbirds Earnings / How To Scale A New Brand / Procurement - The Bacardi Example / Brands We Love
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Scaling a New Brand
A brand launches, they have sometimes there. They launch compltely, bootstrap. A great example of this is a instigram influencer slash doctor named a mere koram. He launched his own skin care brand, caram m d dot com. It's a shit site, but three and a half % conversion rate, great revenue,. Like, hit six figures this first week of launching - completely boot strapped. And so i thought for this segment we could do, you know, what are 3 things that every brand could do to help them hit their hundred, first hundred k or first million? I lars omuch fat, i love that.
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