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Gloria Borger: How does a company like target walk the fine line between offering discounts, sending coupons out to entice pregnant women into the store? She says when they sent out these ads at first to women that they knew were pregnant, they would send them all the baby stuff and the women would just get completely freaked out. So one of the executives said, let's try an experiment,. And he sent out meo a small number of ads, fliers that had like coupons for dipers right next to a lawn mower, and then coupons for formula right next to wine glasses.And it worked. The women who got those, those ads in the mail, looked
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