267: Analyzing B2B Analyst Relations
Renegade Marketers Unite
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How to Get Into the Leaders Section
CNN's John Defterios talks about what it takes to get your company into the leaders section of a report. He says if you're not in that quadrant, it's like you don't exist at least to those customers. "I've never stopped to think about a dry run type concept of an analyst," he says.
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