Sally Kohn: People overestimate how hard it will be to ask for something. She says the reason people say yes is because it's so hard to say no. In her studies, she found that dress and attractiveness had an impact on whether a person would comply with your request. The biggest takeaway was that what people are missing when they go out and ask is that it's really hard tosay no,.Kohn: And in many cases, it's easier to just sort of go along with it and agree than to reject somebody.

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