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Are we too selfish to save the planet?

CrowdScience

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How to Encourage People to Make the Right Choices

Lorraine whitmarsh is a professor of environmental psychology at the university of bath. She talks about how to tap into psychology to encourage us to make right choices. Is it better to acknowledge self interest with carrots and sticks in place, or are there other ways? Nichola ray harney says she's 'reasonably optimistic' that we can avert catastrophe.

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