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Why Creators are Disrupting Marketing with Steph Smith
Marketing Against The Grain
What Are the Elements of Those Playlists That Worked for You?
Stefis: What are the elements of those playlists that got people to respond? I think in a couple of cases, like lego, lego was able to find something that they loved about lego, but wasn't in your face. And then you have k f c, who was basely trying to activate their super fans. They all worked for a different reason and i also loved that they all did it in a way that nobody would have thought.
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