13min chapter

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Co-Founder of Square - How we beat Amazon & built a $50 Billion + Company | Jim McKelvey

World Class

CHAPTER

Navigating the Innovation Stack

This chapter examines the 'innovation stack' concept, highlighting the need for multiple successful elements to converge in business innovation. It discusses the psychological barriers and fears that innovators face when tackling uncharted problems, illustrated through the example of creating a sustainable diaper. The narrative emphasizes that true innovation often requires perseverance, experimentation, and the ability to embrace discomfort while pushing past self-doubt.

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