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Storytelling “School” - Jeremy Connell-Waite, IBM

Marketing Meetup Podcast

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How to Edit a Story

One of the important parts of storytelling is choosing what not to say as much as what to say so do you find it intuitive at this stage for you to sort of nail in on these are the important part of the story to tell or are you quite strict with your structure. Where do you find your inspiration for editing your stories? We have a world of you it's back to I mean we won't remember that time but if we were to look at things like truth and trust there's three different kinds of trust you know. So you start looking at um these kind of levels of my head's gone somewhere else sorry sorry sorry sorry bring it back what was the question Joe uh  Joe

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