Strategic Messaging - How Does It Work?

One technique you prescribe is to employ what you call strategic messaging. You use it to connect business strategy and marketing tactics. What do you mean by strtegic messaging, and exactly how does it work? Well, i think that the best thing to know about strategic messaging is it has like three characteristics which are related to some of the processes i talk about. And there's theres another several step process that i go through with that.