In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic.

Key Takeaways:

[00:01:08] Why a clear offer is critical

[00:04:00] The three components of an irresistible offer

[00:05:47] How PromoTix positioned against Eventbrite with a clear advantage

[00:07:17] The five essential components of a high-converting homepage

[00:12:24] Crafting a CTA that overcomes hesitation

[00:15:41] How to help visitors visualize the "aha moment" before signup

 Links & Resources

💼 Connect with Wes Bush on LinkedIn

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