How to Squeeze the Value Out of Your Content

Content creation is the keystone to creating demand in dark social, but there are several mistakes teams make when trying to implement a content strategy:

- Not having a framework in place to create and distribute regular content

- Trying to do too much in the beginning

- Giving up on channels too early

- The list goes on

Many times these mistakes are rooted in teams trying to execute tactics before they have a solid strategy in place. In this episode, Chris talks about his journey with content creation and how you can create a strategy that will be successful for your own goals.