A Note from James:

Oh my gosh. This guy was thrown in jail for 65 years—and he deserved it. You'll hear about his crimes and misdemeanors. He started as a superstar quarterback, high school and college hero turned meth addict, and eventually became a hardcore RICO gang criminal. Sentenced to essentially life in prison, Damon's story is genuinely one of the most inspirational I've heard. He's got a bunch of books out—his latest, Six Dimes and a Nickel: Life Lessons to Empower Change, just came out and refers to the 65-year sentence he received. You need to read this book, which follows his memoir The Change Agent and The Coffee Bean, teaching a simple yet profound lesson about creating positive change. I could have talked to Damon forever about jail, prison fights, criminal life, meth addiction, and most importantly, the transformation that changed everything. By the way, this conversation will change your life, too—I really took a lot from his insights.

Episode Description:

Damon West was handed a 65-year prison sentence, effectively life behind bars, after spiraling from a promising college quarterback into meth addiction and becoming the leader of a burglary ring. This episode covers the dramatic highs and devastating lows of his journey, from his arrest and brutal introduction to prison violence to his profound transformation inspired by the "coffee bean" metaphor. James and Damon discuss deeply personal stories about addiction, identity, and redemption, offering listeners unique perspectives on overcoming profound adversity and using pain as a catalyst for extraordinary personal growth.

What You’ll Learn:

• How identity can become an addiction, and strategies to rebuild after losing it
• The "coffee bean" metaphor and how it can help you transform difficult situations into opportunities
• Specific ways Damon earned respect and survived brutal prison conditions without joining a gang
• Practical insights from the 12-step recovery program applicable to anyone facing challenging circumstances
• How forgiveness and accountability can become powerful tools for personal change

Timestamped Chapters:

• [00:00] Introduction to Damon's Story
• [01:27] Damon's Early Life and Downfall
• [02:40] Life of Crime and Addiction
• [17:02] The Arrest and Trial
• [29:06] The Verdict: 65 Years in Prison
• [30:25] A Mother's Ultimatum
• [31:06] Advice from Muhammad
• [32:19] Surviving Prison Fights
• [39:33] The Coffee Bean Story
• [41:38] First Day in Maximum Security
• [49:00] Earning Respect on the Rec Yard
• [51:08] Spiritual Awakening and Self-Improvement
• [55:38] Understanding the Eighth and Ninth Steps
• [56:31] Living Amends: A Path to Redemption
• [58:49] The Impact of Crime and Seeking Forgiveness
• [1:03:56] The Power of Forgiveness
• [1:10:29] Lessons from Prison: Servant Leadership and Community
• [1:15:41] The Journey to Freedom and Beyond
• [1:18:02] The Coffee Bean Message: From Prison to Global Impact
• [1:24:54] Final Thoughts and Reflections

Additional Resources:

• Six Dimes and a Nickel: Life Lessons to Empower Change by Damon West
• The Change Agent: How a Former College QB Sentenced to Life Transformed His World by Damon West
• The Coffee Bean: A Simple Lesson to Create Positive Change by Damon West and Jon Gordon
• Alcoholics Anonymous: 12-Step Recovery Program
• damonwest.org 
• X/Instagram: @damonwest7

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