Introduction

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.

Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!

Watch this video to learn more about:

- Why you should focus on new customer acquisition for top-of-the-funnel marketing

- Ways for effective audience segmentation for TOF marketing

- Why the best Google Ads strategists recommend data-driven attribution

- The bidding strategies and best audience signal to use for TOF marketing

- The importance of setting your goals first

0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet

0:40 Caden’s best practices for top-of-the-funnel marketing

4:30 Onkar’s strategy to boost brand awareness

8:54 Usama’s Top of Funnel Marketing strategy using YouTube and Display campaigns

11:15 Do you want to work with the best Google Ads agency on the planet?

15:13 Susmita’s best practices for audience segmentation

17:03 Efe’s strategy for running YouTube ads using your existing audience data

21:29 Don’t forget to include your unique selling proposition in your marketing campaigns

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