Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)
Mobile Dev Memo Podcast
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Unpacking Auction Theory in Advertising
This chapter explores the fascinating world of auction theory as it applies to ad ranking systems on Meta's platform. The speaker reflects on their journey into understanding the complexities of auction design and how it impacts user engagement and advertiser outcomes. Through a detailed examination of advanced AI techniques and historical innovations in advertising technology, the chapter highlights the delicate balance between maximizing bids and ensuring user satisfaction.
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