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67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

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How to Build a Looka Like Audience on Facebook

The key on the look o like audience on aon facebook to be specific, is that it creates an audience of a minimum one % of the overall population that has an active facebook account. And so what i did was i ran and ad that was so uninteresting to the normal person that only, ah, that on physicians or people that were interested would have clicked on it. And then i built a looka like audience off of the thousand webside visitors that i generated through that ad and actually had success. This is mainly for b to b companies. It don't have like, a product ledge strategy where it actually has to go through a sales or up through a demo or form like

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