Data Trusts and Un Data Unions

Data trusts and un data unions gets into interesting waters very quickly, because there's some group of people essentially warning that allowing the collection of data and the possibility of its resale. This, for me, raises this really interesting question: Is data something we should be valuing and trying to figure out how to get compensated for our collective data? Or is it a something that we should be soo protecting from exposure? We found over the last few years that most of these cooperatives work best when they stay local and are relatively small. And have a shar dicital inta structure.