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5min chapter
The Danger of Attribution Modelling
The Digital Marketing Podcast
Finding Balance in Attribution and Optimizing Website Performance
This chapter explores the significance of using both first session reports and last session reports to obtain a balanced view of the world, as well as the importance of smart attribution and machine learning-based campaigns for optimizing website performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode