The Secret Weapon of Cosco - The Kirkland Brand

Cosco is the sixth largest retailer in the world. It has been able to maintain this crazy retention of 91 % while also being able to raise membership fees because of the loyalty it's built with its audience. I would argue that kirkland is the most successful private label brand in the world at a time when private label is incredibly in vogue. More on kirkland after this quick breaklet's get back into it.