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The Importance of Brand Power in Emerging Economy
Women's fashion spend is five to seven X that of men. So I think it speaks to, again, how do you have to build products? You know, one one conclusion from what I just said would be, Oh, it's some attractive market to build for women. In many senses, it's the complete opposite. People just listen to two or three episodes and they get a crash course in India right now. And then after four hours, you'll be an expert in India as well.