4min chapter

Chew on This - Digestable DTC Content cover image

Ryan Babenzien - JolieSkinCo - Season 02 Episode 01

Chew on This - Digestable DTC Content

CHAPTER

The Importance of Unconventional Marketing Methods

The click-through rate is dog shit. People's attention spans are so minimal that any way you can capture attention, you're gonna win. Most brands that are reliant on hate have a cash flow issue. You won't see an immediate ROI. No, you definitely won't. And especially if you're like, okay, this truck has this URL and you're checking for traffic and there's no, it's not gonna work that way.

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