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Branden Collinsworth | Activate Your Potential Through Yoga

TRAINED

CHAPTER

Nike Yoga - A New Way to Make Yoga Cool

i really started talking about yoga in the contects of nike. And there ware some evangelists in that space who saw the vision and started to like create spaces for us to talk more about yoga. In two thousand 18 the nike team had me go ahead and look at who i thought were good candidates to be a part of cornaconike yoga. About a year later, nike launched nike yoga, like the yoga brand. To see a brand like nike get behind yoga and create nike yoga and make yoga actually cool, i feel it touches people that we have no idea or being touch. It opens up doors to this that probably never would have been opened before

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