Navigating Clustering and Canonicalization in SEO

This chapter delves into the intricate processes of clustering and canonicalization for web pages, focusing on the importance of the rel canonical tag in identifying preferred page versions. The speakers examine the challenges posed by conflicting signals, particularly regarding HTTP versus HTTPS and multiple redirects, emphasizing the need for clear direction in web management. Additionally, the chapter explores localization strategies and the implementation of hreflang annotations to enhance search visibility across different languages, addressing the complexities of managing duplicate content in diverse regional contexts.