The Importance of Identifying a Primary Tangible Result (PTR)

Online courses have huge earning potential but they can also be massive wastes of time. 

A lot of people create online courses because they want the upside, but they create the wrong course, or they don’t create the course in the right way, and they end up not making any money.

Trust me, I have been there.

The first three or four courses that I made were complete flops. But over the past few years, I have created courses that have earned me over two million dollars. Yes, it's wild, and I never thought I would be this successful at creating online courses.

Now with years of experience in creating successful courses, we’ve got it down to a science. We have a simple formula that creates predictable results, and today, I’m sharing it with you.

Listen to the full episode to hear:

• Why happy customers aren’t the same as successful customers, and which ones you want
• Why you need to articulate a Primary Tangible Result for your customers
• Why you shouldn’t rely on know, like, and trust to sell your course
• Six principles for creating a successful, scalable online course

Learn more about Gillian:

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