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#7 Grinding It Out: The Making of McDonald's
Founders
How to Sell Multi-Mixers in Restaurants
The original McDonald's in San Bernardino, California placed a large order of multi-mixers. "I've never seen anything to equal the potential of this place of yours," he told them. Mac gave that little wince that sometimes passes for a smile in New England. He pointed up at the hill overlooking the restaurant and said: "That's our home and we love it"
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