Lanterne Rouge Podcast on Gravel Racing and Future of Pro Road Cycling
The Nero Show
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How Valverde Is a Gravel Pro
The road seems such a tough one to crack for brands that this up and coming gravel thing is seen as easy to get into. You feel like your money doesn't go any go as far on the roadside, even though smaller numbers. A lot of social media influencers that were X-Pro's or I don't know, let's say you're an X-Pro in road cycling, for example, you've got 100k followers on Instagram,. stuff like that. But like Patrick says, he's getting like 300 likes on photos, 1,500 likes on race day photos, which is nothing. It shows that the brands think it's important. This is another topic for conversation.
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