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You Ride the Wrinkle
The longer you do something, the more it accumulates. I think what's often hidden about doing consistent creative work is that all these little grooves you get into and en ride for a while. So in other words, you ride the wrinkle. What are some of the ways that you've tried to do that?
We often hear one word used to describe a person or team that's built something big: empire. They've built a business empire.
For Chris Sharpe and Adriene Mishler, the idea might have applied ... but only at first. Chris (as CEO of YWA's company, Find What Feels Good) and Adriene (as the performer and personality) co-founded something that did expand in such a way that it felt empire-bound.
But then they decided to make a switch.
The reason why can be found hidden in how they speak to their audience.
Today, a story about depth vs. breadth and reinvention vs. stagnation.
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Every Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.
VOICES IN THIS EPISODE:
Chris Sharpe, cofounder and CEO of Find What Feels Good: https://www.chrissharpe.com // https://twitter.com/csharpe
Adriene Mishler recordings via the Yoga with Adriene YouTube channel: https://www.youtube.com/user/yogawithadriene // https://yogawithadriene.com
SPONSOR: THE JUICE
Discover the world's best and brightest thinking and resources for sales and marketing pros on The Juice. They're like the Spotify of B2B, with content playlists and suggestions based on your job title and level. Avoid the endless lead-gen forms, skip all the system-gamers found via Google searches, and browse the most useful and transformative ideas affecting your work, for free.
Learn more at https://thejuicehq.com
CONNECT WITH US ELSEWHERE:
- Twitter: https://twitter.com/jayacunzo and https://twitter.com/UnthinkableShow
- Instagram: https://instagram.com/jacunzo
- LinkedIn: https://linkedin.com/in/jayacunzo
- Email: jay@unthinkablemedia.com
PRODUCTION:
- Creator, host, writer, and editor: Jay Acunzo - https://jayacunzo.com
- Producer and researcher: Ilana Nevins - https://www.ilananevins.com
ABOUT THE SHOW:
Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.
Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”
Thanks for listening and supporting Unthinkable!
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