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The Promise of a Mystery Book
Big tak companies use this as a way to create a more memorable recollection of any of their customer experiences. My thing is, i won't even have their attention at the peak of the experience, all the story, if i haven't held them at the start with some kind of promise. And we actually see this with like mister beast, who's the biggest ew trooper in the world. He will tell you the promise he's making you that you're goin to get. At the end.