2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Malcolm Gladwell: Working From Home Is Destroying Us!

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Promise of a Mystery Book

Big tak companies use this as a way to create a more memorable recollection of any of their customer experiences. My thing is, i won't even have their attention at the peak of the experience, all the story, if i haven't held them at the start with some kind of promise. And we actually see this with like mister beast, who's the biggest ew trooper in the world. He will tell you the promise he's making you that you're goin to get. At the end.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode