
Podcasting's Golden Ratio
Sounds Profitable
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The Relationship Between Podcast Listener Growth and Listeners Growth
The relationship between the growth in time spent listening to podcasts, and the growth in listeners. The current percentage of Americans 12 plus who listen weekly is now 31%. In 2014, when Share of Ear started tracking cross audio usage, that figure was 8%. That means that weekly listeners over the same period of time tracked by Share of Ear have also quadrupled.
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