We believe that the aggregate sum of all the raiders who who are leaders in higher education, you know, their presidents and provosts and mission denes. Do they necessarily know a lot about all the schools they're rading? I don't know, if i rade a restaurant on yelp, it's because i've eaten there, right? Yes. But here, when i rade a university on te us. News ranking, it's not because i've attended that university or taught there. It's just wall.