5min chapter

Acquired cover image

The Uber IPO

Acquired

CHAPTER

The Upstarts - Is This Uber?

In 2008, Best Buy set up an innovation incubator in Los Angeles. A geek squad technician named Daniel Garcia had the idea that consumers should be able to see their geek squad cars on a map as it was coming to their house. The head of the incubator realized part way through that this doesn't move the needle on geek squad or for Best Buy. But if they apply this to the taxi industry more broadly, there might be something interesting here. And so they decided, great, we're going to call it, Cavulus. They raise a small angel round and they built the company.

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