The Essence of Marketing Is Trust

Tracy: The essence of marketing is stories that spread. People like us do things like this, creating remarkable goods and services that other people want to talk about. An advertising used to be a simple, really straightforward calculus. But now advertising is different because of the long tail,. Because you can't take people's attention just cause you want to even if you pay the money. Even if you get it in front people, they will probably ignore it. And so i'm wondering, do we say that the ship has sailed on us being able to dial that down for most kids?