Is Chief Design Officer Just Good Branding for Other Eyes of VP of Design?

It really depends on the company. There are places where hey chief is a way to attract talent. It's only one part of the equation. If we give that title, we're able to bring someone in. But really it's it's internally not a big change. The most important thing is are you a partner to your product and engineering partners or are you a member of their teams? Do you have the autonomy to actually execute for your org things that might not be popular at the time but you believe are true? And three are you accountable for true company-wide metrics or outcomes or is that accountability held by someone else?