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Building Community On Social Media In 2023 - Christina Garnett
The Marketing Millennials
Building a Community on Social Media
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The trend for people who have just tuned in is like, personas are over. People start thinking community and what they mean by that is that on social media,. There are these little silos of communities that are happening. How do you go find these communities where marketers are hanging out or any of your audiences hanging out? I do a lot of social listening. The thing for personas for me is that communities thrive in variety, personas don't.
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