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#147: Tina Brown, journalist, editor and author

Always Take Notes

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How Did the Economics of the Magazine Work?

The magazine was losing money when I took it over religiously and losing advertising. That was the major fear because the average, the readership had got so old that the advertisers were failing out. There wasn't the time to wait to lose those 52 writers, etc., to hire the other ones. So we knew there was going to be an expensive period in there was but we got the losses down.

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