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Building a Strong Web3 Community, with Erika Wykes-Sneyd of Adidas /// Studio
The Outlier Ventures Podcast
Are You Managing Millions of Consumers?
There's more risk and you have to find the sweet spot of wanting to be a pioneer and a renegade who's doing cool shit in culture. We got to constantly be talking about de-risking. So I think as a brand, we're constantly looking at that, the intersection of those two things. And that's a challenge to navigate.
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