6min chapter

The New Music Business with Ari Herstand cover image

How a Major Label Markets an Artist Without TikTok

The New Music Business with Ari Herstand

CHAPTER

Is Your Label Getting the Attention That You Want?

The singer-songwriter gives advice to managers who are struggling with their labels or their product manager. She says there should be a physical touch point that once a week, every singlit time. "It's communication, right? Not being afraid have the hard conversation," she adds.

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