The Importance of Listening to Your Little Craig

The best quote they ever heard was, do you know what, your opinion about the product and whether you like it or not really makes no material difference to the performance of the product. If you have that approach, you will not survive in retail and you certainly will not survive online. Because you're designing for yourself, and that's a very small market. We'll venture that and say everyone needs to listen to their little Craig on their shoulder.