Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
How to Visualize Strategy at the Corporate Level
Senior managers who participated in developing the strategy held meetings with their direct reports to walk them through the picture. Samsung Electronics of Korea used strategy canvases at its 2000 corporate conference, which was attended by more than 70 top managers including the CEO. Visualizing strategy can also greatly inform the dialogue among individual business units and the corporate center on transforming a company from a red ocean to a blue ocean player.
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