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Marketing is for Morons - and What You Should Do Instead with Michael F. Schein

The Recognized Authority

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The Click Moment by Franz Jehansen

Gars coswerd: I read so much because before anything, i was a writer. There's this one business book that i constantly refer back to in my thinking. And it's called the click moment, by franz jehansen. He talks about how, first of all, you have to place a lot of small bets. If you're just following what you think is the tried and true path to make money,. Ironically, that's where you won't make money. Look for complex forces such as volunteers giving unsolicited positive feedback.

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