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Is There a Difference Between an IP That Pops Off?
If you're basing your identity On how you're currently performing, it's a recipe for disaster It is absolutely. I think generally what like really good IPs and good stories do is they are able to speak directly to a large group of people which is difficult because The more specific you get the smaller the group gets right so it's sort of like how do you speak directly to someone who's also Everywhere, right? That's a really hard thing to describe, but that's probably it.