The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CRUSH IT EVEN IN THE MOST DIFFICULT OF SELLING SITUATIONS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Kingpin Strategy: Finding the Leader in the Space

I believe that these doctors do talk to each other. Absolutely. So, because one of the strategies I had, I call it the kingpin strategy you found the leader in the space that people tend to replicate. And if you could close that person you got the other nine. The rest of the year. You know everybody wants to play the dragon. In some instances it's, you know, getting the smaller ancillary hospitals around the big hospitals and you put the intrinsic pressure.

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