Why Tap Intrinsic Motivation Instead of Rewards?

Big news: The Next Big Idea Club just announced its nonfiction book pick of the season, and that book is The Greatest Sentence Ever Written, by Walter Isaacson.

If you’re not already a member of the Next Big Idea Club, you can join to get a signed copy of the book, an invitation to a member-only chat with Walter, and other great perks. To join for yourself, or to give a gift membership, go to NextBigIdeaClub.com.

And over at the Next Big Idea, you can hear an in-depth conversation between Walter and Rufus Griscom.

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