This chapter delves into the concept of equity in businesses, challenges traditional structures, and highlights the importance of equity having tangible value. The unique equity program discussed aligns incentives and addresses liquidity concerns for businesses not planning to sell.
Nathan Barry is a pioneer of the creator economy. He is the founder and CEO of ConvertKit, an email marketing platform used by creators like James Clear, Tim Ferriss and Arnold Schwarzenegger. He’s also the author of Authority, an eBook that has sold over 15,000 copies worldwide since its release.
In this episode of the Elevate Podcast, Nathan Barry joins host Robert Glazer to discuss building ConvertKit, ConvertKit's unique culture and profit sharing, the creator economy and much more.
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