What Is Fact Based Content?

Cliches just won't cut it. So fact based content would be factual content about your brand. We're all very familiar with its content, because we all do it too. It's factual. But the social penetration theory says that to be a self disclosure, it has to be unknown. If i keep posting it, which we do as marketer's right, part of our job is to get those clicke through rates on to our web sits or landing pages and what not.