Corporate Contracting and Market Dynamics

This chapter examines the interplay between government contracts and corporate pricing, notably using Boeing's overpriced soap dispensers as a case in point. It explores innovation in government contracting and the emergence of companies like Transdime that capitalize on monopolistic practices to boost profitability. Additionally, the chapter reflects on the evolving marketing strategies in the tech industry, highlighting the need for modern marketers to adapt to technological advancements.