How brands can master social media (real life playbook)
Brandfathers
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Navigating Sports Branding and Social Media Impact
This chapter explores the intersection of athlete branding, social media, and marketing strategies. It discusses the challenges faced by brands like Six Star, emphasizing the importance of understanding audience engagement and creating meaningful content. With insights from experienced creators, the conversation highlights the shifting dynamics of influence in the digital landscape and the critical role of authentic engagement.
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