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The Evolving Landscape of Opinion Formation
This chapter examines the transformation of communication in the digital age, focusing on how social media influences opinion formation compared to historical methods like the printing press. It highlights the role of niche communities and opinion leaders, revealing the complexities of modern discourse, including the dominance of extreme perspectives. The discussion further explores the psychological and financial incentives driving radicalization among content creators and influencers, ultimately revealing the challenging dynamics of audience engagement and ideological divides.